Warm-up
21-day warm-up curve for fresh TikTok Ads Business Centers
Day-by-day handoff from delivery to first scaled creative. Spend caps, pixel-event thresholds, and the four signals that say TikTok is filtering your impressions.
203
Articles published
1.7M
Ad spend tested
36h
Avg refresh after policy diff
2x weekly
Publication cadence
Three pieces buyers shared most
Hand-picked from the comment archive and inbox feedback. Each piece has a working revision log.
Policy
Surviving TikTok's Q2 enforcement wave: what changed and how to adapt
TikTok's automated review tightened on three vertical classes in April. Diagnostic for whether your campaigns are at risk and the tactical adjustments that work.
Buying
How to pick a TikTok Ads account that survives a $2k/day scale
Configuration matrix matching account tier to vertical risk and target daily spend. Why fresh BC fails on aggressive scaling, when Spark Ads stock justifies the premium.
Four ongoing editorial threads
The journal is organised around how working buyers actually navigate problems — not around platform-marketing categories.
Business Center
47 postsBC configurations, ad-account-slot trade-offs, attached-page hardening, and the math for choosing between fresh BC and aged.
Spark Ads Stock
33 postsOrganic-to-paid handoff via Spark Ads, vendor reliability for organic-boosted accounts, and the friction-cost of switching mid-campaign.
Warm-up & Survival
41 postsDay-zero protocols for fresh BCs, mid-campaign stabilisation, and recovery diagnostics for accounts that hit review mid-flight.
Policy & Compliance
82 postsTwice-weekly digest of TikTok's enforcement diffs by GEO and vertical, with operating notes for active campaigns.
Reader notes
Selected from the inbox. We do not edit; we publish unattributed comments only when the writer specifically asks.
The warm-up curve piece changed how my team launches creative on fresh BCs. We were burning roughly thirty percent of accounts in the first week. After applying the curve, that dropped to under ten percent. The methodology paid for itself on day three.
Performance team lead
I read the policy briefs the morning they ship. When TikTok updated its automotive policy in February, the brief told me which campaigns to pause before they got slapped. That is uncommonly useful editorial work.
Solo TikTok buyer
The Spark Ads handoff guide is what I send to every new media buyer who joins our team. It demystifies a step that vendors love to make sound complicated.
Director of paid social